About Us
On a sunny morning in August 1977, we opened the door to the first store, then called Guitar Village. At first there were almost only vintage instruments; old Gibson, Fender and Gretsch before vintage was vintage. Then we underwent a refining stage against the origin of everything – the acoustic guitar. For twenty years, we focused on prestigious brands like C.F. Martin & Co from Pennsylvania, Collings from Texas, Ramirez and Amalio Burguet from Spain. Forty years and thousands of guitars later we are still here, though even if it is in another form. How can it be? How can a small hole in the wall survive synthesizers, a dollar roller coaster, hiphop and disco eras?
The way to create your own guitar brand was almost experienced. theTool arose when more guitar enthusiasts became partners in our small company and the name changed to Guitar People®. Today we manufacture handmade guitars from student guitars and upwards under the name theTool™.
What they have in common is that they all hold a high level in both craftmanship and materials, without you having to pay for an ultra-hip brand name.
theTool™ guitars are well-sounding instruments from the leading guitar manufacturers all properly adjusted and intoned and carefully controlled by us before leaving the house. The name - theTool™ says it all - a tool to create music with.
The music, is for you to create, but the prerequisite the instrument itself – Is what we strive to craft as finely as possible to making it fun and comfortable to play on
Times change or time flies. – In today´s internet world with online shopping , even the most analog and acoustic guitar lover must adapt to the digital reality. We still remain, “Still alive and well” from an office with warehouse and workshop in Stockholm, but with the web as a work area and contact point for all of Sweden and the rest of the EU. If you want to try our guitars when you’re in town, we are for real. and here for you. Just contact us before, so we know when you´ll be coming .
Because it is not only Jojje Wadenius, Lasse Englund, Marie Bergman, Anna Ternheim, Ulf Lundell, Carl-Anton, Cardigans, Eldkvarn, Kent, Pernilla Andersson, Mats Ronander, Lisa Miskowsky, Bob Hund , Kenny Håkansson, Lalla Hansson, Basse Wickman , Rolf Wikström, Ulf Wakenius, Ane Brun, Elin Sigvardsson, Eva Möller, Toni Holgersson, Micke “Opeth” Åkerfeldt, Max Schultz, Mauro Scocco, Tingsek, etc., who left with a guitar from here. Here also younger guitar heroes find the intrument of their dreams.
That we still exist is because we like what we do, love for the guitar and guitar music remains more than 47 years later. To quote Ulf Wakenius’s comment on our existence:
A relationship with guitar is a “lifelong thing” – nothing one just begins and ends with.