Things we want to share about guitars, accessories and more

Guitars Are Back, Baby!

Guitars Are Back, Baby!

  .  Photo .Kevin Mazur/TAS      Not so long ago, things didn’t look so great for the guitar, that global symbol of youthful freedom and rebellion for 70 years running. With hip-hop and Beyoncé-style spectacle pop supposedly owning the hearts and wallets of millennials and Generation Z — and so many 20th-century guitar deities either dead (Jimi Hendrix, Kurt Cobain) or soloing into their 70s (Eric Clapton, Jimmy Page) — electric guitar sales had skidded by about one-third in the decade since 2007, according to Music Trades, a research organization that tracks...

Keep reading →

theTool™ Customer speaks: unveiling the heart of theTool™ through recommendations

theTool™ Customer speaks: unveiling the heart of theTool™ through recommendations
The customer recommendations and appreciation for our work offer a compelling glimpse into the essence of theTool™. They reveal a company that prioritizes not just product quality but also the emotional connection that their instruments forge with their owners. By going the extra mile for customer satisfaction, fostering a knowledgeable and passionate staff, and crafting instruments that resonate on a deeper level, theTool™  has carved a unique niche in the hearts and minds of guitar enthusiasts.
Keep reading →

What to look for when buying a guitar

What to look for when buying a guitar

7 minutes read. Buying a guitar can sometimes be overwhelming when you start comparing different models, features and materials without really knowing what to look for, and how your choices will affect the properties of your new guitar. For the look - Well, we can’t help you with that - it’s just a matter of taste. For the way it sounds, though, we can help you. We know that it’s impossible to try out every single guitar there is, and that it can be hard to make a good decision...

Keep reading →