Things we want to share about guitars, accessories and more

In the rearview mirror - as I remember it

In the rearview mirror - as I remember it

 A brief summary of the Tool JL edition  One summer day in 1989, I was asked by a good friend and industrialdesigner about a wish he had to make a completely new guitar model in a modern minimalistic design that would not reflect the old and conservative approach to what an electric guitar should look like. The shape of the electric guitar had been very conservative and the development in terms of its form and design had been largely the same for more than 50 years, with new models following...

Keep reading →

Guitars Are Back, Baby!

Guitars Are Back, Baby!

  .  Photo .Kevin Mazur/TAS      Not so long ago, things didn’t look so great for the guitar, that global symbol of youthful freedom and rebellion for 70 years running. With hip-hop and Beyoncé-style spectacle pop supposedly owning the hearts and wallets of millennials and Generation Z — and so many 20th-century guitar deities either dead (Jimi Hendrix, Kurt Cobain) or soloing into their 70s (Eric Clapton, Jimmy Page) — electric guitar sales had skidded by about one-third in the decade since 2007, according to Music Trades, a research organization that tracks...

Keep reading →